HOW
TO
MAKE 35,000 POUNDS PER YEAR
THE
SECRET OF SUCCESS
The real money IS
in selling information.
NO
STOCK
REQUIRED HIGH PROFIT MARGIN
Hi
and thank you for your purchase.
'Discover how to instantly create multiple
profit streams’.
I am sure that by now you have already heard that in order to succeed
online
you will need your own product to sell.
You could always create your own product, but that takes time. You
could always
spend
a few hundred pounds on reprint rights to any number of hot selling
products
out there.
You might even already have your own product.
You will soon discover that it is not a great idea to put all of your
eggs in
one basket.
That is to say- eventually you will need more than one product of your
own.
Besides, you may already be backed up to your eyeballs keeping the
product you
already
have updated.
So, we have deduced that not only do you need your own product- but you
need
more
than one. Right?
Well, the solution I have is a simple one.
In fact I have compiled an incredible list of solutions. A powerful
explosion
in a nice, neat little package. :-)
Multiple Profit Streams is a Package, which requires very little effort
and not
much cash to put into practice!
I
have been running a successful online business for some considerable
time, I have had a good deal of success selling products, BUT WITHOUT
DOUBT my
most profitable activity to date is 'Selling Information Products'(more
about
this later), so this is my recommendation for the income claimed above.
The
'Success Formula' that I use is given in the second part of this info
package!
If you would prefer a product driven income plan there is still a lot
of money
to be made on 'Ebay'! I have had a good deal of success with Health
Related
Products! These can be sourced wholesale from advertisers on Ebay, just
check
to see what products create the best sales!
Here
is a list of the currently hot selling items on
eBay. This is not a recommendation of what to sell. Each of these
product areas
is fraught with its own perils. But
in my experience the top two are
very profitable is advertised correctly. Use the adverts of other
successful
sellers, don't copy them exactly!
-
INFORMATION
-
Diet Pills
- Nutritional Sex Enhancers
- Cell Phone Boosters
- Pheromone scents
- Glass chess sets
- Low cost jewelry
- Expensive watches and jewelry
- Heirloom jewelry
- Used toys in good condition
- New and used clothing for children and plus-sized clothing for women
- Western wear such as cowboy boots, belts, shirts, leather vests, etc.
- Software (including closed-out or last year's software programs and
games)
- Strobe pens
- Tools (power and hand tools)
- Perfume (including perfume samples and opened expensive perfumes that
are at
least over one-half full)
- Perfume bottles (some with or without perfume)
- Religious books and Bibles (Bibles are always a perennial seller)
- Non-fiction books on hobbies, sports, nautical subjects, history,
military
science, popular textbooks, and art & photography. Also books
containing
maps and art prints that can be broken and sold individually.
- Maps and old prints of ships, flowers, animals (horses and dogs are
tops).
- Used auto parts for specialty automobiles (Porsche, BMW, MG, etc.)
- Low mileage Japanese cars and pickups
- Automotive models and car collectibles
- Signed sports collectibles
I
could go on – but these are some of the best selling items on
eBay
today. (I am sure I missed a few)
If
you want to know what to sell on eBay, probably the single best piece
of advice I can give new sellers is to be unique and to specialize.
Find a
niche market, learn everything about it and work it over and over.
Selling
'Information Products' is by far the most profitable, CD's, Ebooks,
Downloadable Media etc.
Building
an eBay business is in many ways similar to building any
business. To be successful everything has to work: Marketing, Sales,
Quality,
Pricing, and Customer Service. Selling on eBay, however, has some
unique
features that differ from traditional retail businesses.
On
eBay, a seller's customer service reputation (Feedback Rating) is out
in the open for everyone to see. Imagine, if every store in the
shopping mall
had a sign outside where customers wrote comments about their products
and
service. Would you stop to read the comments before entering the store?
Negative feedback is the number one reason eBay sellers fail. A
negative
feedback rating, however, usually has its roots in other problems.
Here
are the top five reasons why eBay businesses fail:
1. Poor Feedback Rating
New
eBay sellers typically underrate the importance of quickly building
a great feedback rating. I am amazed when I click on an auction
description and
see a seller with a feedback rating under "10." How could this person
know anything about selling on eBay.? Experienced eBay bidders are
cautious of
sellers with a feedback rating under 25 - 50. Admittedly, getting your
first
twenty-five feedback comments as a seller can be a long process. Don't
forget,
feedback comments as a buyer count as well (although eBay does show the
difference). Before you rush into selling on eBay, you need to get some
experience buying. There is nothing better than putting yourself in
your
customer's shoes.
I
wouldn't start to sell on eBay until you have completed a dozen or more
purchases, paid for them promptly and received good feedback from your
sellers.
Don't be afraid to ask the seller to post feedback in your payment
email.
Sellers like to be paid quickly. Sending payment by credit card or
PayPal will
build your feedback rating quickly as well.
When
starting your eBay business, you should bend over backwards to
provide exceptional service. Remember, you are fishing for compliments.
When
you have a positive feedback rating over "100" bidders will look at
your rating number and then make their decision on whether or not they
like
your product. If your feedback rating is less than a 100, people tend
to
actually look back through your comments and read them. There is a big
difference between "Nice transaction -- good seller" and "FIVE
***** SELLER, EXCELLENT PRODUCT- FAST SHIPPING" Whether you are a new
seller, or a veteran eBayer, building excellent feedback comments
should be a
daily goal.
Poor
communications between buyer and seller is the leading cause of
negative feedback. Make sure your first email to the successful bidder
is
clear, and complete. You should not only be polite, but be effusive in
your
congratulations. Remember: Some people shop on eBay for bargains, but
most
people shop on eBay for fun. Make the transaction a fun experience. Be
personal. Don't sound like a bureaucrat or a big corporation. Make the
buyer
feel good and close the sale by complimenting them on the great deal
they made.
Make
sure your payment instructions are clear and your shipping methods
and charges are clearly spelled out (this should have been in your
auction, but
many people can't remember). If a buyer wants to pay by credit card,
suggest
PayPal, or explain how to access your secure credit card server. If
they want
to use a check, explain how they can speed up the payment and delivery
by using
PayPal's electronic check service.
I am
not trying to be a walking advertisement for PayPal, but the simple
truth is: it works! Anything you can do to speed up payment, shortens
the time
it takes a customer to receive their purchase. Nothing will improve
your
feedback faster than getting purchases to your customers quickly. Also,
now
that eBay has purchased PayPal, there will be more integration and ease
of use
for everyone as soon as the merger goes through.
As
the seller, you have the most to lose by negative feedback. It is
only a question of time until you run into a difficult or irrational
buyer. He
or she may be rude, or unresponsive, or both. Once your feedback rating
is
secure in the high hundreds, you can afford to take a tough line and
weather
the negative feedback that inevitably follows. But while you are
building your
feedback rating, sometimes you just have to swallow hard and be extra
diplomatic. I always give people the benefit of the doubt and try and
work
something out. I would rather lose a sale than risk negative feedback
from an
irresponsible person. If a buyer won't complete the transaction, its
better to
report them to eBay, than to get into a feedback war. Once eBay
determines they
are a non-paying bidder, they will not be able to leave feedback
against you.
To
summarize, make your communications fast, friendly and complete and
your feedback rating will soar!
2. Not Accepting Credit Cards Turns Away Bidders
Thousands
of bidders worry about Internet fraud. Several studies by eBay
and Yahoo have positively concluded that accepting credit cards will
increase
your auction bids anywhere from 100% to 300%. This is even more true on
web
site sales, where accepting credit cards can boost sales over 500%!
Setting
up a merchant credit card account can cost between £195 to
£425
in set-up fees and anywhere from 2.5% to 7.5% per transaction.
Fortunately,
Paypal offers an elegant solution (www.paypal.com). There
are no set-up fees and transaction costs are 2.2% or less. Here is an
important
tip: Some buyers don't know what Paypal is, or how it works. Place a
PayPal
logo on all your auctions and a link to PayPal in emails to your
successful
bidders.
In
your auction, place a line of text above the PayPal logo that says:
"To pay with a credit card, click on the PayPal logo below." Do the
same in your email to winning bidders. Use a statement such as: "If you
would like to pay by credit card, click on the link below to register
and pay
securely using Paypal." Then place your PayPal referral link after your
signature.
If
you have a web site (most successful auction sellers do), instead of
setting up a merchant credit card account, you can now use PayPal's
WebAccept
to take credit card orders on your web site. Connect to PayPal's "Web
Tools" link, and type in the product, pricing and shipping info. Then
copy/paste the html code onto your web page. You now have a credit card
shopping cart for each individual product.
3. Weak Headlines and Poor
Auction Descriptions Lose
Bids
There
are over seven million items listed on eBay every day. Your
headline must stand out above the competition to attract bidders. A
great
headline should contain two key elements: "Key words" that are
searchable, and "emotional words" designed to attract attention.
Over
60% of bidders find the item they are looking for by using the
"Search" feature. Unless you use the key words bidders are looking
for, you will miss many bids. For example, if someone collects Ferrari
Formula
1 model cars, they will search "Ferrari" rather than "Formula
1" or "model cars." A search of Ferrari turns up 41 items, while
"Formula 1" turns up a few thousand items. A search of "Blue
& White" will turn up thousands of listing in the pottery
section, but
a search for "Liberty Blue" (a specific type of blue & white
pottery) turns up only a few hundred items.
Your
headline should also include "emotional" words designed
to attract a bidder's attention. These words include: new, rare,
unique, sexy,
secret, unbelievable, super-value, etc. You should not call something
"rare" if it is not. But, there are other adjectives that work well
in headlines. Besides the emotional words you can use words such as
exquisite,
charming, wonderful, mint, perfect, clean, superb, etc. Just make sure
you are
accurate.
Once
you catch the bidder's attention with a great headline, you need to
"sell" them with your item description. Too many bidders simply
describe the item they are selling. Yes, it is important to completely
and
accurately describe the item, but too many sellers leave it at that.
Take the
time to "romance" your item. Sell the benefits.
Before
writing the auction description, ask yourself: "Why would
someone want to own the item you are selling." If you are selling
something you use, say so. Tell the potential bidder why you owned the
item,
how you used it, what benefits it brought you. Sell not just the
features, but
the benefits and the romance.
Here
is an example:
"This
Sterling Silver bracelet is five inches long set with
zirconium stones that look just like diamonds."
Now
lets add some romance:
"This
exquisite Italian Sterling Silver bracelet is set with five
glimmering zirconium stones that sparkle like diamonds. The silver is
finished
to a high polish. It's so bright, it looks like white gold. Whenever I
wear
this bracelet my friends ask: "Wow, are those real diamonds? Where did
you
get that bracelet?"
Your
auction descriptions must also be complete. A clear photo is
critical to the success of the auction, but remember, photos don't
always show
all the details a bidder needs. If you are selling an antique,
collectible or
any used item, be sure to describe any and all flaws. The fastest way
to build
negative feedback is to over-describe the item, or over-promise
performance.
4. Poor Images Can Turn Off
Sellers
The
saying "A picture is worth a thousand words" is never more
true than with on-line auctions. Not having a photo of your item will
greatly
reduce your bids, and lead to unprofitable or unsuccessful auctions.
Not only
must you have a photograph of what you are selling, the photo must be
accurate
and revealing.
It is
not necessary to be a professional photographer. Ebay bidders
understand that most sellers are taking snapshots of the products they
sell.
But, your photo should be clear, and show the product as completely as
possible. Here are some tips for good photos: ·
·
If
the size of an object is not obvious, use a
reference such as a ruler or a coin.
·
Show
any flaws or defects. Point them out in the
caption if necessary.
·
Don't
use a flash. It causes reflections. Take your
photos in open shade or using indirect window light.
·
Do
not use "stock" photos. Bidders want to
see a picture of the actual item they are bidding on, not a scanned
photo from
a brochure.
·
Use a
tripod to make sure your shot is sharp.
·
Keep
your photos to less than 300 pixels. Larger
photos take too long to load and impatient bidders will click away from
your
auction. The "e-mail" setting on most digital cameras works just fine
for most auctions.
·
Except
for flat items such as prints, photos, stamps,
cards and so on, scanners often produce an inadequate image for most
items. If
you don't have a digital camera, you can now take a 35mm photo to most
Kodak
processors and they will digitize your images and return them to you on
a
floppy disk or CD. This will cost just a few dollars more than the
processing.
5. Not understanding your costs
is a prescription for
disaster.
It is
very easy for a new seller to get caught up in the excitement of
selling and not pay attention to the costs involved in selling. Before
deciding
whether to sell an item on eBay, and what to sell it for (i.e. reserve
or Dutch
auction price), you need to understand all the costs involved.
First
of all there is the "listing fee." There is also a
"selling fee" that will be set by what price the item actually sells
for. There may be a fee to process a Billpoint, PayPal or credit card
sale. If
you use an auction management service such as Andale or AuctionWorks
then you
have their fees. Don't forget shipping, and the cost of the shipping
materials.
If
you are selling items you purchased wholesale, were there postal
charges to get it to you? Did you pay VAT on the item?
Many
businesses fail because they are either under financed, or because
they do not understand their costs. A program such as Quicken's "Quick
Books" could be one of your best investments. Quick Books will allow
you
to track every expense, down to the penny, and allocate the costs to
different
categories so you will fully understand where every pound is going and
if it
was well spent.
Information
WILL Make You
AN
UNLIMITED
INCOME
Any
product you would download or receive by Floppy, Email or CD is
considered to be an info product.
Though
it takes some study and patience to
reap the rewards of selling information effectively, in the long run it
will be
worth the effort.
In
the last few months , I have expanded my information base, some I
have paid a lot of money for, and others I have bought for next to
nothing. I hope to be listing
more than 30 types of information within
the next 3 months,
So,
what I will do is:_
30
different types of information. I reckon that you can purchase this
for less that 150 pounds.
Take
each type of information, and place the maximum of 10 listings that
you are allowed on ebay,
So,
with 30 types of information, that will be 30 x 10 = 300 listings
per day.
Being
conservative, out of 300 listing per day, i am working on only
selling 45 per day . ( I am currently selling 8 per day with just 15
listings,
so in reality I could suggest to sell 100 per day). But lets work on 45.
45
sales per day, my cheapest info is 5.95, so that is sales of 8,100
pounds of sales per month.
(this
is the important key, DO
NOT SELL
INFO AT LOW PRICES 99p =
4.99, you will never make a fortune, keep you prices high, if the
information
is good, people will by it. After all, you have paid to buy this , and
I think
it good value for money.
Your
listing costs will be high, round about £4,200 per month,
That
leaves me with £3,900 per month profit, x 12 = £46,800
per year.
It
really is possible. What you should do, is take 2 or 3 weeks to look
for the information. Look all over the internet, papers, ebay, your own
experiences and skills. Then start with 1 to see how it sells, first
see what
the competition are selling it at, or maybe its not on sale elsewhere (
even better).When
your sales are covering all your cost of listing and commission fees,
then
release a second one, then a third, etc. Don’t exactly copy
others, but use
their ideas, most info products sold are in the ‘Public
Domain’ so anyone can
use them! Just look at the info products other Powersellers are selling? Use similar items in
similar categories,
BINGO, multiple streams of income! It
really is
that simple! TRY IT?
I
have tried some for three weeks, then withdrew them , as they were not
selling very well. This is why you need to try several types. But I
assure you
it is possible to make this sum of money. The sums above are very
realistic,
and you do it all from home, without even going to the Post Office
!!!!!!!
GREAT!
Here
are 11 principles to live by when you start your auction business.
They will work wonders for you...
1.
Pick Your Niche and Define Your Market
This
is ground zero for your success strategy. Find your own niche.
Define your market. Then you can know the type of person
you’re going to be
selling to and the types of product you want to sell.
You're
auction sales letters will be a hundred times better if you know
the person who you are writing for.
Along
with being in a superior position to take advantage of repeat
business, the benefits from becoming specialized are endless-
We
well be getting into this a little more later.
2.
Your Vision
Know
where you want to go with your business and why. Every business
that thrives has a soul and a purpose. What is it that you want long
term? Do
you want to become financially independent?
What
do you want short term? Do you want to make a steady income every
week? If so, how much? Give yourself something to shoot for and try to
surpass
it.
Remember
in the beginning to keep plugging away. The toughest time is at
the start. Everyone has to serve as an apprentice before they can truly
master
what they do.
When
you're starting out be willing to absorb every ounce of helpful
information your brain can hold.
3.
Order is the Foundation of Every Good Thing
One
of your early foundations of success is order. Strive for efficiency
in every aspect of what you do. If you’re lacking in a system
of organization
your whole business is going to be threatened.
This
not only includes keeping things in their place but things like
keeping income tax and business expenditures records.
4.
Serve Your Customer With a Passion
In
business your customer is the only thing. You customer is far more
important than any product you sell. Strive to give
them quality at every level of the transaction.
With
online auctions most sellers have a hard time looking past the
initial sell. As far as they are concerned after the initial bid the
relationship is over. That is why most of them don’t do so
swell when they try
to make a business of this.
Look
far beyond the first sell. It is only the beginning of a long
mutually beneficial relationship.
5.
Become An Expert In Your Field
Become
an authority in what you do, wherever you choose to go with you
online auction business. If you sell CD media supplies, you want to be
thought
of before anyone else.
When
you become an authority in your field, a whole new universe of
business and opportunity is opened up to you.
I buy
certain types of things on eBay from the same sellers over and
over. I wouldn't dare do business with anyone else, not when they have
proven
themselves and their product.
You
want to earn that same type of position in the minds of
eBayer’s for
your niche.
6.
Credibility- the Key Factor in Selling
Become
trustworthy. Remove every doubt about your credibility any chance
you get. You can do this through presenting yourself positively through
your
feedback, being passionately devoted to your business and by being an
expert.
By
making great complete ads and from answering emails quickly.
The X
factor is the critical ingredient for online sales success.
7.
Harness the Power of Technology
Use
you existing software of the Internet to handle repetitive tasks.
This will free you up to grow your business to a level...
One
of my big sticking points is leverage. Leveraging means getting
everything you can, out of all you got. When you use
existing tools and
methods for freeing yourself from repetitive tasks, you will compress
time.
That
means you will get more work done with less effort... and as a
result you will make more money.
8.
Get Everything You Can Out of All You Have
A
wiser person than myself once said, "There are only two qualities
in the world, efficiency and inefficiency, and only two sorts of
people: the
efficient and the inefficient."
Maximize
results while minimizing your expenditures. This is the essence
of what it takes.
Test
ads ruthlessly to get more for your advertising dollar. Look for
better ways to do business. So much can be do to get better and better
returns.
Set an ideal up for yourself and call it, "efficiency"- if you do
this you will never become stagnant in what you do...
Always
search for better and better returns for the amount of resources
you put in.
9.
Probably the Most Important Thing: Your Sales
Material
Your
sales letter is your salesman. On the net, how you're potential
buyer perceives you and your product is everything.
Copywriting
is the art of showing you and what you sell to your buyer in
the best possible light.
It’s
the most important thing you have going for you. A carefully
crafted sales letter can increase you results exponentially without
having to
spend an extra penny.
10.
Shoulder The Risk in the Transaction
Risk
reversal is on of the strongest free sales tools you have at your
disposal.
When
you offer your bidders a satisfaction guarantee, you are telling
them that you are confident that your product can deliver, and if not
you are
willing shoulder the risk for them by giving them their money
back…
Very
rarely do they ask for one unless your product is poor.
This
is one of the easiest ways to increase sales; if you have a good
product to begin with, don’t neglect this technique. I see
many sellers who
don’t offer one when they could.
It’s
a must to offer one with your Dutch auctions. A strong
risk-reversing offer will clinch sales that pass others by.
11.
Perseverance Will See You Through Anything
Perseverance
is your greatest asset of all, especially when things get
rough. To me, nothing is more fulfilling than meeting challenge head on
and
winning out.
Anytime
you run into trouble or resistance in your business, accept it as a growth opportunity that you need in order to get to
higher levels or success.
Most
of all, trading on Ebay should be an enjoyable experience. Most of
the time it is, and as you grow your business, I am sure that you will
have fun
as well as receive the benefits of your labour.
So,
i am
afraid that, that is all folks. I have tried to give my honest opinion
as to
how you can get one step ahead of other ebayers. I hope you feel this
was money
well spent and of course, I
know, that you
are going right now, to leave my positive feedback, because you know how important it is.
Thank
you and
thanks again for your support, and don´t forget that I am now
here to support
you too!!!!!!
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